Building a Strong SEO Foundation for an Australian Amusement Business
The project created a stronger technical and content foundation for organic search growth, with improved page targeting, crawlability, internal linking and website performance.
- Client
- Mobile Amusements
- Industry
- Events & Entertainment
- Services
- Technical SEOOn Page SEOPerformance SEO
- Homepage, Rides, Games, Booking and Contact
- Page targetingHomepage, Rides, Games, Booking and Contact
- Sitemap, robots.txt, canonicals and indexing
- CrawlabilitySitemap, robots.txt, canonicals and indexing
- Strategy implemented across the website
- Internal linkingStrategy implemented across the website
- LCP, images, caching and mobile
- PerformanceLCP, images, caching and mobile
Where they were starting from.
Mobile Amusements needed a stronger SEO foundation to improve its visibility for amusement rides, games and event entertainment searches across South Australia. The website required improvements across technical SEO, performance, content structure, keyword targeting and crawlability.
Four decisions that shaped the outcome.
- 01
Technical SEO
Google Search Console, sitemap, robots.txt, canonicals, indexability, redirects and URL structure.
- 02
On Page SEO
Keyword mapping, metadata, H1 to H3 structure, service page optimisation and internal linking.
- 03
Performance SEO
LCP optimisation, image compression, Next.js optimisation, JavaScript, CSS, fonts, caching and mobile performance.
- 04
Content & Search Readiness
Optimisation of the homepage, Rides, Games, Booking, About, Safety, Contact and Gallery pages based on search intent.
The website is now better structured to compete for relevant amusement rides and event entertainment searches in South Australia, while providing a scalable foundation for ongoing SEO and local search growth. A technically stronger, search focused website built for long term organic growth.
Built with
- Google Search Console
- Next.js
The numbers, before and after.
Screenshots taken from the tools themselves, not a summary of them. Select any one to see it full size.
Health score 57 (Fair), with 36 errors, 28 warnings and 36 URLs carrying errors.
Performance 66. Accessibility, best practices and SEO were already passing.
Grade E. Performance 35%, LCP 3.5s, TBT 1.4s, CLS 0.11.
Health score 100 (Excellent). Errors down to 0, and all 84 crawled URLs error free.
Performance 100. LCP 0.7s, TBT 60ms, CLS 0.
Performance 98, up from 66. LCP 2.5s, TBT 10ms, CLS 0.001.
Traffic reporting in place, with the rides and booking pages leading views.
Business Profile interactions tracked from March to August 2026.
The local listing live in search, with address, hours and photos in place.
Search Engine Optimisation
Search strategies that improve visibility, attract qualified traffic and build long term growth.
Tell us where it hurts.
If any of this sounded familiar, the call is free and the advice is honest, even when the honest advice is that you do not need us.