Every dollar traced to a real outcome
Channels rarely fail in isolation — attribution does. We connect ads, email, landing pages and your CRM into one loop, so you know what is actually working and can turn it up.
- Median blended return on ad spend
- 4.7×Median blended return on ad spend
- Average cost per qualified lead at 6 months
- −34%Average cost per qualified lead at 6 months
- Kickoff to first optimised campaign
- 22 daysKickoff to first optimised campaign
Where most marketing budgets go to die.
None of these are unusual, and none of them mean anyone did a bad job. They are what happens when a business grows faster than the systems holding it up.
Our first job is to work out which of these is actually costing you money — and to tell you if the answer is none of them.
Platform dashboards report more conversions than your CRM has leads.
Cost per acquisition climbs every quarter and nobody knows the ceiling.
Ads send traffic to pages that were never designed to convert it.
Creative is produced once, run to exhaustion, and never tested.
Inside digital marketing.
Six areas we cover in depth. You do not have to take all of them — most engagements start with two or three.
Paid search & shopping
Search and shopping campaigns structured around margin and intent, with negative keyword hygiene and feed work that pays for itself.
Paid social
Meta, LinkedIn and TikTok built on audience hypotheses and creative volume — the two variables that actually move performance.
Lifecycle & email
Welcome, nurture, win-back and retention flows that keep earning after the ad budget stops for the month.
Conversion rate optimisation
Landing page systems and structured experiments. Doubling conversion rate is usually cheaper than doubling ad spend.
Analytics & attribution
Server-side tracking, offline conversion imports and a single dashboard your CFO and your marketer both trust.
Creative production
Static, motion and UGC-style assets produced in testable batches, with a clear read on which angle earned its place.
Everything listed here is in the contract.
No line items that turn out to be optional extras later. If it is on this list it is scoped, priced and delivered.
- Channel & budget strategy
- Full tracking implementation
- Campaign build & launch
- Landing page system
- Creative testing matrix
- Lifecycle email flows
- Weekly optimisation log
- Executive revenue dashboard
We pick boring, well-supported tools on purpose. Everything below is something your next hire can already use.
- Google Ads
- Meta Ads
- LinkedIn Ads
- GA4
- Server-Side GTM
- HubSpot
- Klaviyo
- Segment
- Looker Studio
- Hotjar
You own every account, repository and licence we set up on your behalf.
How a digital marketing engagement runs.
Fixed phases with a defined deliverable at the end of each. You approve one before the next begins.
- 01Week 1–2
Measurement first
We fix tracking before we spend a cent. Server-side events, CRM sync and conversion definitions everyone agrees on.
- 02Week 2–4
Strategy & build
Channel mix, budget allocation, audience and offer hypotheses, then campaign and landing page construction.
- 03Week 4–8
Launch & learn
Deliberately small at first. We are buying information before we buy volume, and we scale only what proves out.
- 04Ongoing
Scale what works
Weekly optimisation, monthly strategy, quarterly planning — with a documented reason behind every budget shift.
What this looks like in practice.
Ardent Coffee Co. — E-commerce / DTC. 9 months of work, with the numbers to show for it.
Fixing attribution first, then scaling to 4.9× ROAS at peak
Ardent had scaled paid social aggressively into a wall: blended ROAS had fallen from 3.1× to 1.6× in two quarters while reported platform performance looked excellent. The conversion event fired on the checkout page load rather than on payment confirmation, so every abandoned cart counted as a sale — and the algorithm had been optimising toward abandonment for months.
- Blended ROAS at peak season
- 4.9×Blended ROAS at peak season
- Cost per acquisition
- −38%Cost per acquisition
- Of peak revenue from lifecycle email
- 31%Of peak revenue from lifecycle email
- Blended ROAS, steady state
- 1.6× → 3.8×Blended ROAS, steady state
Clients who bought exactly this.
Every quote below is from a client of this specific service. We will happily put you on a call with any of them before you sign anything.
They rebuilt our tracking before touching a campaign, and it turned out we had been optimising toward a conversion event that fired on page load. Six weeks later, cost per qualified lead had halved.
The flat fee changed the conversation. They have twice recommended we cut spend on a channel — no agency on a percentage has ever told me that.
Peak season was our best on record at 4.9× ROAS. The email flows they built accounted for a third of it without any incremental spend.
Digital Marketing, answered straight.
If something is not answered here, ask us directly — you will get a straight answer rather than a sales call.
Around $8,000 per month in media for paid search and social. Below that there is not enough data to optimise responsibly, and you are usually better served putting the money into SEO or conversion work — we will tell you so directly.
No. Percentage-of-spend quietly rewards an agency for spending more of your money. We charge a flat monthly fee based on scope, so our incentive is efficiency rather than volume.
You do. We work inside your accounts, your pixels, your CRM. If we part ways, everything stays with you — including the creative files and the full experiment history.
A live dashboard you can open any time, a short weekly optimisation log, and a monthly call. Reporting is tied to qualified pipeline and revenue, not platform-reported conversions.
Yes. A common setup is that we own paid media and measurement while your team owns brand, content and events. We join your standups and share one roadmap rather than running a parallel one.
Ready to talk about digital marketing?
Bring the messy version of the problem. Thirty minutes on a call is usually enough for us to tell you what it would take and roughly what it would cost.
Typical reply time: under 4 business hours