Be the answer, not just a result
Search changed the moment answers started appearing above the rankings. We build the technical, content and authority foundations that get you found and cited on either surface.
- Median organic growth at 12 months
- +184%Median organic growth at 12 months
- Average growth in non-brand keywords
- 3.4×Average growth in non-brand keywords
- Before we expect meaningful movement
- 90 daysBefore we expect meaningful movement
The usual symptoms.
None of these are unusual, and none of them mean anyone did a bad job. They are what happens when a business grows faster than the systems holding it up.
Our first job is to work out which of these is actually costing you money — and to tell you if the answer is none of them.
Traffic flatlined and nobody can explain why.
You rank for your own brand name and almost nothing else.
Monthly reports are full of numbers that never become revenue.
Competitors with worse products outrank you consistently.
Inside search engine optimisation.
Six areas we cover in depth. You do not have to take all of them — most engagements start with two or three.
Technical SEO audits
Crawl budget, indexation, Core Web Vitals, structured data, canonicals and the migration mistakes that quietly cost years of equity.
Keyword & intent mapping
We map every target term to a stage of the buying decision, then to a specific page. No two pages compete with each other.
Content strategy
Editorial calendars built around topical authority, plus briefs detailed enough that any competent writer can execute them.
Digital PR & links
Earned coverage through genuinely useful assets and original data. No private blog networks, no paid link farms, no risk.
Local & international
Multi-location schema, business profile management, hreflang architecture and market-specific keyword research.
AI search visibility
Entity clarity, schema depth and citation-worthy formatting so you surface inside AI overviews and assistant answers.
Everything listed here is in the contract.
No line items that turn out to be optional extras later. If it is on this list it is scoped, priced and delivered.
- Full technical audit & fix list
- Keyword-to-page intent map
- Competitor gap analysis
- 12-month content roadmap
- Optimised page templates
- Structured data implementation
- Monthly performance review
- Live reporting dashboard
We pick boring, well-supported tools on purpose. Everything below is something your next hire can already use.
- Ahrefs
- Semrush
- Screaming Frog
- Search Console
- GA4
- Looker Studio
- Schema.org
- BigQuery
- Clearscope
You own every account, repository and licence we set up on your behalf.
How a seo engagement runs.
Fixed phases with a defined deliverable at the end of each. You approve one before the next begins.
- 01Week 1–3
Audit & baseline
Technical crawl, content inventory, backlink profile and honest benchmarking against the three competitors that matter.
- 02Week 3–6
Fix the foundations
Indexation, speed, internal linking and schema. Content work is wasted on a site search engines struggle to read.
- 03Month 2–12
Build topical authority
Cluster by cluster, publishing against the intent map while earning links to the assets that genuinely deserve them.
- 04Ongoing
Measure & compound
Monthly reviews tied to pipeline, not impressions. What works gets more budget; what does not gets cut without ceremony.
What this looks like in practice.
Meridian Payroll — Fintech. 14 months of work, with the numbers to show for it.
From brand-only search to organic as the leading pipeline source
A 2022 platform migration had left 1,100 pages behind a set of malformed canonical tags. Non-brand organic traffic was effectively zero, and the team was compensating with an ad budget growing 18% per quarter. Meanwhile three smaller competitors with weaker products owned every comparison query in the category.
- Total organic sessions
- +184%Total organic sessions
- Non-brand keyword coverage
- 3.9×Non-brand keyword coverage
- Pipeline source by month 7
- #1Pipeline source by month 7
- Paid media spend over the same period
- −22%Paid media spend over the same period
Clients who bought exactly this.
Every quote below is from a client of this specific service. We will happily put you on a call with any of them before you sign anything.
Eleven months in, organic is our largest pipeline source. It overtook paid in month seven and the gap keeps widening — and our ad spend went down, not up.
Our previous agency sent a forty-page report every month. OnyxEra sends two pages and a call, and I actually understand what changed and why.
They found a canonical tag left over from a 2019 migration that was suppressing 300 pages. Fixed in a week. Traffic doubled in two months.
SEO, answered straight.
If something is not answered here, ask us directly — you will get a straight answer rather than a sales call.
Technical fixes can move things within weeks. Content and authority take longer: expect early signals at 60–90 days and meaningful commercial impact between months four and six. Anyone promising page one in thirty days is either buying ads or breaking guidelines.
No, and neither should anyone else — nobody controls the algorithm. What we guarantee is the work: a defined scope, published deliverables, and monthly reporting you can independently verify in your own Search Console.
It matters more, but the target moved. AI systems draw from indexed, well-structured, credible sources. Clean technical foundations, clear entity signals and genuine authority are exactly what gets you cited. We optimise for both surfaces.
Yes, and it is usually the cheapest path. We provide the strategy, the intent map and the briefs; your writers — who know your product — execute. We review before publication and handle the technical implementation.
Read access to Search Console, Analytics and your CMS, plus one hour a month from someone who genuinely understands your customers. That is it for the first quarter.
Ready to talk about seo?
Bring the messy version of the problem. Thirty minutes on a call is usually enough for us to tell you what it would take and roughly what it would cost.
Typical reply time: under 4 business hours