A website that earns the second click
Design that looks expensive is easy. Design that moves someone from curious to convinced is the craft — and it starts by deciding what to leave out.
- Median lift in conversion after redesign
- +38%Median lift in conversion after redesign
- Average Lighthouse performance score
- 96+Average Lighthouse performance score
- Concept to launch for a marketing site
- 4–8 wksConcept to launch for a marketing site
You probably recognise at least two of these.
None of these are unusual, and none of them mean anyone did a bad job. They are what happens when a business grows faster than the systems holding it up.
Our first job is to work out which of these is actually costing you money — and to tell you if the answer is none of them.
The site looks fine but visitors leave without doing anything.
Your team needs a developer to change a headline.
It was designed for desktop and quietly falls apart on a phone.
It says what you do but never says why anyone should care.
Inside website design.
Six areas we cover in depth. You do not have to take all of them — most engagements start with two or three.
Messaging & structure
Before pixels: who is this for, what do they need to believe, and in what order. Most redesigns fail here, not in the visuals.
Visual identity systems
Colour, type, spacing, motion and imagery codified into a system your team can extend without it drifting.
Responsive design
Designed at three breakpoints minimum and tested on real devices. Mobile is the primary layout, not an afterthought.
E-commerce experiences
Product discovery, comparison and checkout flows built to remove friction at the exact points people abandon.
Editable by your team
A headless CMS with sensible field names and page-building blocks, so marketing ships pages without opening a ticket.
Performance & accessibility
Core Web Vitals in the green and WCAG 2.2 AA as a baseline — because slow, inaccessible sites lose customers quietly.
Everything listed here is in the contract.
No line items that turn out to be optional extras later. If it is on this list it is scoped, priced and delivered.
- Sitemap & content model
- Wireframes for every template
- Full design system in Figma
- Responsive high-fidelity designs
- Motion & interaction spec
- CMS-connected build
- Analytics & event tracking
- Editor training session
We pick boring, well-supported tools on purpose. Everything below is something your next hire can already use.
- Figma
- Next.js
- Tailwind CSS
- Sanity
- Shopify
- Webflow
- Motion
- Vercel
- Cloudinary
- GA4
You own every account, repository and licence we set up on your behalf.
How a website design engagement runs.
Fixed phases with a defined deliverable at the end of each. You approve one before the next begins.
- 01Week 1
Positioning workshop
A half-day with your team to pin down audience, differentiators and the single action the site must drive.
- 02Week 1–2
Structure & wireframes
Content model, sitemap and low-fidelity layouts. We agree on the argument before we agree on the aesthetic.
- 03Week 2–4
Design direction
Two distinct visual directions on a real page, not a mood board. You pick one, we extend it across the site.
- 04Week 4–8
Build, QA & launch
Development, cross-device QA, redirects, analytics and a launch checklist we run together.
What this looks like in practice.
Verity Analytics — B2B SaaS. 7 weeks of work, with the numbers to show for it.
Cutting a 40-page website down to 9 — and lifting demos 52%
Six years of accumulated pages meant four different descriptions of what Verity sold, three competing calls to action, and a homepage hero that could have belonged to any data company. Traffic was healthy; demo requests were not. The marketing team could not publish a landing page without a two-week developer queue.
- Demo requests, quarter over quarter
- +52%Demo requests, quarter over quarter
- Pages in the core site
- 40 → 9Pages in the core site
- Lighthouse performance score
- 98Lighthouse performance score
- Developer tickets to publish a page
- 0Developer tickets to publish a page
Clients who bought exactly this.
Every quote below is from a client of this specific service. We will happily put you on a call with any of them before you sign anything.
The first thing they did was talk us out of half the pages we asked for. The site is smaller, clearer, and demo requests are up 52% quarter over quarter.
Our old site took twelve seconds to load on a phone in a warehouse. The new one is under two. Our field team actually uses it now.
I have worked with a lot of design studios. OnyxEra is the only one that handed over a system rather than a set of pages.
Website Design, answered straight.
If something is not answered here, ask us directly — you will get a straight answer rather than a sales call.
We write the structural copy — headlines, section framing, calls to action — because words and layout are the same decision. For long-form content and product detail we either work with your team or bring in a specialist writer, quoted separately and transparently.
Yes. We build page sections as reusable blocks in the CMS, so your marketing team can assemble new landing pages from parts that already match the design system. We run a training session and record it for future hires.
Then we work inside it. We will adapt your existing brand for digital — where a print-first identity usually needs help — and flag anything that will cause accessibility or usability problems before we build on it.
Two structured rounds per phase, which is almost always enough because we agree on direction before high-fidelity work begins. We have never charged a client for a third round.
Not if it is done properly. We audit your current URLs, map redirects, preserve metadata and monitor Search Console for four weeks post-launch. In most cases rankings improve, because performance and structure improve.
Ready to talk about website design?
Bring the messy version of the problem. Thirty minutes on a call is usually enough for us to tell you what it would take and roughly what it would cost.
Typical reply time: under 4 business hours