From 150 Views a Post to a 500K+ View Audience
End to end social media strategy, content production and account management for a technical hardware brand — building visibility with an engineering audience that does not respond to generic brand content.
- Industry
- Electronics, Mechatronics & IoT Hardware
- Year
- Mid 2025 – June 2026
- Duration
Client
Electronics, Mechatronics & IoT Hardware Brand
- Views on the best performing post
- 572,700Views on the best performing post
- Views on two additional posts
- 400K+Views on two additional posts
- Views across nine posts
- 88K+Views across nine posts
- Saves on one post
- 12,400Saves on one post
Where they were starting from.
A technical hardware brand serving engineers, makers and IoT professionals had strong products but limited social visibility. Most Instagram posts were generating only 100 to 200 views, with inconsistent content, limited engagement and no clear strategy around topics, formats or publishing frequency. The challenge was simple: build visibility with a highly technical audience that does not respond to generic brand content.
Four decisions that shaped the outcome.
- 01
Audience First Strategy
Built the content strategy around what engineers and makers actually want to consume, including technical explainers, comparisons, educational content and engineering insights.
- 02
Consistent Content Production
Created and published regular posts, Reels and Stories around microcontrollers, PCB design, embedded systems and hardware fundamentals.
- 03
End to End Social Management
Managed the account across strategy, content, creative production, publishing and ongoing optimisation to create consistent growth rather than depend on one viral post.
The account moved from 100 to 200 views per post to consistently reaching large technical audiences across multiple content formats. We turned an inconsistent social presence into a repeatable content and growth system built around the audience, not the brand.
Really impressed with the quality and professionalism of the work. The team was responsive, worked quickly, maintained clear communication, and provided proper reporting. The content and designs were highly relevant to our business, and we were very happy with the social media growth results.
Digital Marketing
Paid ads, social media and conversion strategies built to turn attention into qualified leads and measurable business growth.
Tell us where it hurts.
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