Transforming a Healthcare Website with Technical & On Page SEO
Technical recovery and on page optimisation across a healthcare website — resolving canonical, redirection, indexing and sitemap problems while rebuilding page structure, content and search readiness.
- Industry
- Healthcare
- Year
- Duration
Client
Southern Clinic
- Indexing, sitemap, canonical and Search Console issues addressed
- Technical recoveryIndexing, sitemap, canonical and Search Console issues addressed
- Key healthcare pages structured around relevant search intent
- On page SEOKey healthcare pages structured around relevant search intent
- FAQs, internal links and answer focused content
- Content architectureFAQs, internal links and answer focused content
- Entity signals structured for AI driven discovery
- AI search readinessEntity signals structured for AI driven discovery
Where they were starting from.
Southern Clinic's website had several technical and SEO issues affecting its search visibility, including canonical and redirection problems, indexing issues, duplicate H1s, sitemap problems and unexpected Japanese pages appearing in Google Search Console. The website also needed stronger content, page structure and healthcare focused search optimisation.
Four decisions that shaped the outcome.
- 01
Technical SEO
Audited redirects, canonical tags, 404 issues, indexing, sitemap and Google Search Console. The old sitemap was removed and a new sitemap was generated and submitted.
- 02
Security & Recovery
Investigated unexpected Japanese pages appearing in Search Console and worked on resolving the website's malware related issue.
- 03
On Page SEO
Optimised titles, meta descriptions, H1, H2 and H3 structure and SEO focused content across key pages including Home, Services, About, Doctors, Fees, FAQ, Contact and Gallery.
- 04
Content & Internal Linking
Reworked content to make it more natural, useful and human focused, while adding FAQs and contextual internal links across the website.
- 05
AI & Search Readiness
Structured content around direct answers, conversational queries, entities, topical relevance, FAQs, structured data, E-E-A-T and consistent business information.
The project established a stronger technical and content foundation for Southern Clinic's organic search growth.
Built with
- Google Search Console
- GA4
- GTM
Search Engine Optimisation
Search strategies that improve visibility, attract qualified traffic and build long term growth.
Tell us where it hurts.
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